1
Evan Wieland | Art Director
Evan Wieland | Art Director
Regional Ford clients in Minnesota needed a spot to highlight all of the capabilities of a special Northland Edition F-150. Seasonality was very important and they didn’t have time or budget for multiple shoots throughout the year. Our solution was to use CGI but not try to make it look real. We embraced the rendered look of truck and environment creating a “simulator” that replicates the varying terrain and weather of the Northland.