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This campaign highlights real relateable Texan Ford owners telling their stories of how Ford vehicles help them live their best lives. This shoot included more than a dozen interviews paired with driving/feature footage to complement each perspective. This setup allowed a year's worth of fresh executions of the same concept all derived from one shoot.
This campaign highlights real relateable Texas Ford Owners and illustrates how Ford Vehicles enable them to live their best texas lifestyles. This shoot included a dozen plus interveiws and driving footage to complement them- this allowed a year worth of fresh executions of the same concept all derived from one shoot.